AI Squared Activates Sales & Distribution Data Insights for an Iconic CPG Brand
As a leading manufacturer and distributor of one of the world’s most popular CPG brands, the customer is no stranger to the challenges of managing vast amounts of data across complex supply chains and distribution networks. A growing number of data silos and a dependency on manual data integrations was inevitable for the organization that serves tens of millions of consumers.
The Challenge: Overcoming data silos and manual processes
Sales and distribution data was spread across multiple systems including Databricks, Snowflake, Salesforce Consumer Goods Cloud, and other custom applications. This created silos that:
- Hindered the field sales team's ability to access critical insights on-demand during their daily operations.
- Restricted the on-demand availability of data on route planning, visits and orders from the field
The common practice has been to manually transfer data between over 5 different systems in batches making it time-consuming and error-prone.
While the lack of centralized data integration and insights into operational workflows made it difficult to arrive at actionable insights, the manual batch processes hindered the on-demand availability of data and insights.
The Solution: Seamless and near real-time flow of data and insights between the data warehouse and business applications
The customer partnered with AI Squared to automate all data integrations and movement. By leveraging AI Squared's reverse ETL capabilities, the client was able to eliminate manual data mapping and syncing, ensuring that Sales Account Managers(SAMs) had access to real-time, consistent data across Salesforce, Snowflake, and other key systems.
1. Automated data synchronization between various systems, eliminating manual data transfers
2. Real-time data and AI insights delivery directly into Salesforce, the daily workflow application for field account executives
3. Integration of AI models, including opportunity score models, into operational business workflows
“AI Squared enables us to bring critical insights to our sales team directly. The solution has given us the speed and credibility we need to drive data & AI transformation across our organization” says the CIO.
The impact: Empowering Sales Managers to work effectively
Unified data and insights that are now available on-demand to both the sales team and executive leadership enhanced the accuracy and speed of business decisions.
In addition, the customer also experienced:
- Dramatic productivity gains: Tasks that previously took 40 hours are now completed in less than an hour, resulting in a 97.5% increase in productivity, with a zero-error rate.
- Significant operational cost savings: A 30% reduction in operational costs through optimized route planning and inventory management
- Streamlined operations: Automation and enhanced data accessibility provided a competitive edge, optimizing resource allocation
By unifying data across different sources, making AI insights accessible, and connecting insights to action, AI Squared paves the way for cost-efficient, large-scale data & AI impact.