Empowering Independent Artists to Grow with AI

UNIFI Music is the community platform of choice for independent artists, musicians, singer-songwriters, and their fans. UNIFI Music enables them to connect, collaborate and create music.

The Challenge: Scaling Artist Support on the UNIFI Music Platform

While the UNIFI Music platform successfully connects artists with fans through features like direct chat and playlist building, UNIFI Music identified a crucial opportunity: providing professional-level management support to independent artists who couldn't afford a physical artist manager.

UNIFI Music recognized the capabilities of Generative AI to be able to provide scalable and effective management support. However, making this kind of AI solution effective for their artists came with its own challenges:

1. Accessing data stored within the UNIFI music platform in real-time
2. Understanding and responding to artist questions contextually
3. Delivering highly contextual answers to the artists in real-time based on up-to-date data

The Solution: UNIFI Music's AI Artist Manager – SASHA – Powered by AI Squared

UNIFI Music partnered with AI Squared to bring AI-powered artist management directly to independent artists by seamlessly integrating within UNIFI Music's existing platform.

Seamlessly connect the right data sources to the LLM application:

A direct integration to the PostgreSQL database that holds artist information on the UNIFI platform such as their profile, posts, albums, and platform interactions.

Smart, context-aware LLM application powered by feedback:

Through the AI Squared platform, the custom LangChain application can:

• Query the data sources when an artist asks a question
• Process the data at inference time
• Provide the model response

The AI Squared platform holds information specific to the LLM app developed, including which users are present in the system, user question and answer pairs, and survey information that the app asks about the users to help the model better understand how the model can better assist the user over time.

The application architecture on AI Squared prevents problems with hallucination and helps ensure that the model is using the most up-to-date data for providing responses in real-time, thereby improving the model effectiveness. 

Using AI Squared, the UNIFI Music team also created Feedback journeys to help tune and improve the performance of SASHA over time.

Improving the LLM’s performance with continuous feedback:

We applied an iterative approach to making the LLM app available in phases to the artist community:

• Initial internal testing before model deployment
• Rollout of SASHA to a small group of Alpha users
• Final roll out to the larger user base and continuous improvement

Use the feedback to improve the model performance over time. The team also enabled a workflow within the app that asks specific questions to the artists such as “What are some of your short-term and long-term goals as an artist?”. This helps the model more accurately answer the user's questions and provide a personalized response

Making SASHA – GenAI-powered music manager – accessible to artists

The larger independent artist community now have access to the AI-powered artist manager:

• Delivering personalized insights based on their current artist profile within UNIFI Music platform
• Streamlining routine tasks to help artists focus on their craft

The AI-powered artist manager is designed to provide artists with a wide range of support, from answering frequently asked questions to offering legal guidance and marketing advice:

• "What's a good city for rap music touring near New York City?"
• "What are the highest revenue cities for touring as a country artist?"
• "As a new artist in the Bronx, how should I market myself?"

The Impact: Enabling Independent Artists' Success on UNIFI Music

The implementation delivered remarkable results across UNIFI Music's platform:

1. Doubled time for creative work: Artists can now spend 50% more time making music, by cutting significant time spent on administrative tasks.
2. Improved artist revenue: Average monthly earnings increased by 20%
3. Platform growth: 600+ new artist registrations in first month of launch

 "AI Squared has been a game-changing partner in helping us democratize access to music industry expertise for our indie artists. Through our AI manager Sasha, artists receive guidance tailored to their unique creative journey and career goals. The personalized experience goes far beyond typical AI interactions - artists tell us it's like having a dedicated manager who truly gets them. We're seeing incredible adoption globally because it works. " says La’Shion Robinson, CEO & Founder of UNIFI Music.

Supporting UNIFI Music's Vision for the Future of Independent Artist Support

Through their partnership with AI Squared, UNIFI Music has established a new paradigm in artist support. By seamlessly integrating AI capabilities into their platform, they've created a scalable solution that provides independent artists with the tools and insights traditionally reserved for signed artists with major label support.

This innovative approach reinforces UNIFI Music's position as a pioneer in democratizing the music management industry, setting new standards for how technology can empower independent artists in the digital age.